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ULTA Beauty Inc. Expands Partnership with Milk Makeup

January 29, 2025
ULTA Beauty Inc. has announced a major retail partnership with Milk Makeup, expanding the brand's presence to 600 ULTA Beauty stores. This move comes as ULTA seeks to enhance its product offerings and cater to a wider range of customers. Milk Makeup, known for its innovative and cruelty-free products, will now be available to a larger audience, making it more accessible for beauty enthusiasts. The expansion is expected to drive further foot traffic to ULTA Beauty stores and increase sales. This strategic collaboration is in line with ULTA's commitment to providing customers with diverse and high-quality beauty options. With this exciting development, ULTA Beauty Inc. continues to solidify its position as a leader in the beauty retail industry.
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