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IFF Unveils China Scent Exploration Program to Drive Next-Generation Fragrance

January 09, 2025
International Flavors & Fragrances Inc. (IFF) recently announced its new initiative, the China Scent Exploration Program, aimed at driving the development of next-generation fragrances in the Chinese market. The program will focus on exploring and understanding the unique scent preferences of Chinese consumers, as well as the cultural and historical influences that shape their fragrance choices. By collaborating with local experts and conducting extensive consumer research, IFF aims to create innovative fragrances that cater specifically to the Chinese market. With China being a major growth market for the fragrance industry, this program is expected to provide IFF with a competitive edge and drive future growth for the company.
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