ELC Partners with Exuud on Breakthrough Technology Platform for the Next Frontier of Fragrance Innovation

The Este Lauder Companies Inc. (ELC) is excited to announce its partnership with Exuud, a leading technology company, to develop a groundbreaking platform for fragrance innovation. This collaboration aims to revolutionize the way fragrances are created and experienced.

The new technology platform combines Exuud's expertise in scent synthesis with ELC's deep understanding of consumer preferences and trends. By leveraging advanced algorithms and artificial intelligence, the platform can analyze vast amounts of data to identify new scent profiles and predict consumer preferences.

Through this partnership, ELC aims to disrupt the fragrance industry by offering a highly personalized and immersive fragrance experience. Customers will be able to create custom scents tailored to their individual preferences and moods. The platform will also enable ELC to rapidly develop and launch new fragrances based on real-time market insights.

"We are thrilled to partner with Exuud to unlock the next frontier of fragrance innovation," said John Demsey, Executive Group President of The Este Lauder Companies. "This collaboration exemplifies our commitment to pushing the boundaries of beauty and delivering exceptional products and experiences to our consumers."

The technology platform is expected to launch in the next year, with initial offerings available exclusively through ELC's flagship brand, Estée Lauder. The company plans to expand the platform to its other fragrance brands in the future.

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